The 2009 Taiwan Design Expo, the flagship event in the field of Taiwanese design, will soon be unfolded. This year the event will be held for the first time in central urban Taiwan, which is rich in humanistic and artistic flavors. It will surely refresh your feelings. The theme of the design expo for this year is “Essence.” There are eleven pavilions and a marketplace packed with fresh creative ideas at the expo, enabling visitors to explore the essence of design from different perspectives and experience boundless touches of design.

Outstanding designers are invited to attend this year’s design expo to interpret “Essence,” the theme of the expo. Visitors would be able to see how they convey the meaning of “Essence” with their unique touches.

Exquisite pieces of design from countries such as Japan, the U.K., Germany, the Netherlands, and France will also be displayed. This will provide visitors with a visual feast. In addition to different pavilions, visitors could also look for pieces of design and creativity outdoors.

Under the economic recession, the organizer of the design expo will explore with visitors the essence of things, find new meanings of living. Let us personally experience 100% touches of design at the said expo.

In addition to seeking technological and aesthetic advancement, design has to care for the humanistic development of mankind. This is why the design expo for this year has set “Essence” as its theme, with the intention to tracing back to the primitive state. It is hoped that through the said theme, we could track back to the primitive state of design whether it is human beings, resources, land, touches, or creativity. This would ensure that design meets consumer needs, solves problems, and touches people’s heartstrings.

The main visual design of this expo for this year applies “Tracing Back to Design Essence” as its major concept. It allows us to return to the primitive state of design. We may pause and ponder how we could change the world and bring more care to people in need through design. We could also spread design to all corners of the world and trace back to touches of the primitive state.

The said main visual design concept attempts to present duty and influence of designers and stresses caring for people and internal reflective thinking. During the process of design, designers should bear major responsibility in creating a balance between different ideas and concepts. They should think thoroughly about the duty of design, harmonization of images and ideas, and the presentation of a balance in the presentation of reasoning and sensibility.

Have you discovered? Each image here has its own unique meanings. The cloud image represents creative ideas of designers, resorting to reasoning or sensibility. It also conveys meanings of different aspects of design. Whether it is reflective thinking, caring for Earth, care for resources, care for people, and touches of feelings, they are linked with a lever of balance and raised by adept hands of designers. Designers have shown their enthusiasm, caring, reasoning, and reflective thinking in their presentation of “Essence,” the theme of this year’s design expo.

Tel. of general administration of the expo：(02)2655-8199#139
Official Supervisors：
Ministry of Economic Affairs R.O.C.　
Council for Cultural Affairs
Ministry of Education R.O.C.
Official Host：
Industrial Services Portal, Ministry of Economic Affairs R.O.C.
Taichung City Government
Headquarter Administration of Council for Cultural Affairs
Assistant Organizations：
The Bureau of Foreign Trade, Ministry of Economic Affairs R.O.C
Taiwan External Trade Development Council
Corporate Synergy Development Center
Executor： Taiwan Design Center